Walmart in China (Farhoomand & Holland Garrett) from the course pack. As you read through the case:
identify relevant P.E.S.T.L.E. items, using the PESTLE figure found in the course material section, and
identify the key management strategy issues that arise in the case
The following discussion questions may help with part 2.
Guiding managerial/strategy questions:
- Has Walmart learned from its failures in other countries? Is success likely in China?
- With China’s middle and upper classes so brand conscious, how will an EDLP strategy be received?
- How will the bribery scandals impact the way Walmart does business in China?
- How is the political and business environment in China both conducive and detrimental to large Western companies like Walmart?