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Competitive Advantage 

We discussed three types of competitive advantages – cost, differentiation, and marketing advantages. For each area of advantage, identify a business that has a competitive advantage in that area. Briefly explain how each business’s source of differentiation advantage helps the business attract and satisfy target customers.

  1. For each area of differentiation advantage, identify a business that has a competitive advantage in that area. Explain how each business’s source of differentiation advantage helps the business attract and satisfy target customers. (Note advantage is always relative to another – so you should also explore how the business compares to its competitors in that area. 2-3 sentences per advantage will suffice).
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