Present a current critical strategic analysis of one business unit

You are required to cover the following topics covered in the module: 

 

 Resource Audit  Value Systems  Product/Service portfolio (BCG Matrix)  Potential future strategic growth o Identification of options o Evaluation of options 

 

You may want to focus the analysis on a specific product. This is fine but you will need to make the focus of the analysis clear to the reader. 

 

News & Web Links 

The links below provide some starting points but students MUST add their own detailed research to develop the analysis: 

 

https://www.gepower.com/ http://www.marketwatch.com/investing/stock/ge/news https://www.theguardian.com/business/generalelectric https://www.bloomberg.com/quote/GE:US 

 

The following structure is required for the submitted report: 1 Introduction to the report 2 Brief strategic position of the company 3 A critical evaluation of the resources and value systems of the company 4 A critical evaluation of the product/portfolio mix within the SBU 5 A critical analysis and evaluation of KEY future directions for strategic growth 6 Recommendations 

 

 

The coursework is an individual piece of work. It will be 3,000 words, inclusive of appendices (+/- 10%). Please note that text in diagrams or tables will count towards the word count. 

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