Read the “Marketing Research in Action” case analysis titled “Reaching Hispanics through Qualitative Research” at the end of Chapter 4 on pages 99-100 (attached). In a minimum of 300 words each, answer the four questions at the end of the case.
Hair, J. F., Jr., Wolfinbarger Celsi, M., Ortinau, D. J. & Bush, R. P. (2013). Essentials of marketing research (3rd ed.). New York, NY: McGraw-Hill.